When it comes to the cupcake, cupcakes are still a relatively young, largely vegan product.
But it’s also a symbol of a certain kind of self-worth: as a way of expressing yourself, or a way to express yourself as a whole.
“It’s a little bit of a cultural thing,” says Jennifer C. McDaniel, the director of marketing for the Food Marketing Institute, a marketing consultancy.
“The more you eat, the more you consume, and the more that you like, the better you feel about yourself.”
The cupcake is the ultimate symbol of self.
A cupcake celebrates individuality.
It’s about being you, the way you are, not trying to hide that.
But, says McDaniel.
“And if you think about it, most of the people who make cupcakes aren’t vegan.
So it’s really a personal thing for them to be able to enjoy it.”
In recent years, many of the best cupcakes in the world have been made with ingredients such as coconut oil and coconut flour, a natural flour that’s not traditionally considered vegan.
The resulting cakes have been a big hit in the U.S. and in the UK.
It may not be a vegan product, but the fact that it’s made with a product that doesn’t contain animal ingredients could be a factor, says Caulfield.
“When you think of the history of food, that’s one of the most significant things about cupcakes,” she says.
“They’re a very old, very rich, deeply symbolic way to make a statement about who you are.
They’re about being who you’re supposed to be.”
In the past few years, the popularity of the cupcakes has grown in Europe.
In Belgium, for instance, there’s been a massive surge in demand for vegan cupcakes.
In France, vegan-friendly cupcakes have been sold in grocery stores, coffee shops, restaurants and even a bakery.
In Germany, a vegan cupcake called The Cupcake of Life is sold at discount grocery stores.
And in Britain, there have been increasing demand for vegetarian cupcakes that include vegan ingredients.
“If you’re in a big market where the consumer base is a lot smaller, you can get away with having a little more diversity,” says McBride.
“But it’s not a big enough market yet.
There’s still a lot of work to be done.”
In terms of cupcake trends, some have already started.
In 2013, an American bakery, Vegan Bakeshop, introduced a vegan option to its regular cupcakes – vegan buttercream.
The company has since expanded to include the buttercream and cupcakes as well.
In March, an Australian company, Baked Good, introduced its first cupcake with non-animal ingredients, a cupcake that’s made from only vegetable oils, and is vegan.
In Australia, vegan bakeries are popping up across the country.
“What you’re seeing in the United States, where vegan bakerie openings are starting to take off, is that there’s a really strong demand for this,” says Cianne Gomes, an associate professor of marketing at the University of Adelaide.
“We’re seeing a lot more vegan bakerys opening up in major cities around the country.”
And now in the last year, the UK has also seen a huge growth in vegan bakerries, with shops opening in London, Manchester and Cardiff.
In the United Kingdom, a bakery called Happy Bakeries is opening up at a former police station in Leicester.
“This is an area of central London that has a strong vegan community, so we wanted to make sure that we could get this area in the centre of the city in a really accessible, accessible place,” says co-owner Alex O’Sullivan.
The bakery, which will open next month, will be located at a block that used to house the National Museum of the British Empire.
The building, in the heart of the central business district, was once used by the police.
“A lot of people in this area have had the same experience that we did – that it was really rough and tumble, that there were really few things that they could do,” says O’Sullivans co-founder, Katie O’Brien.
“There was a lot to find and no one to tell you that there was a vegan bakery nearby.
It was very, very difficult.”
As the UK continues to push for greater acceptance of vegan baking, it’s important to remember that cupcakes remain a small part of the cake.
And while they may be a little quirky and a little different from other cakes on the menu, the fact is that cupcake decoration is a fairly traditional and traditional product.
In fact, it may even be considered an art form, a form of decoration, a craft.
“Cupcakes are probably the most well-known type